The deal includes only a portion of the Viki catalog and is offered for free. In July 2012, Viki inked a non-exclusive deal with the Chinese social network Renren, in which Viki would provide a video site for the social network called VikiZone. In that same month, BBC Worldwide announced an extension of its relationship with Viki, including a deal to work with the company on advertising. In May 2012, Viki announced deals with Warner Music Group, SEED Music Group of Taiwan, and LOEN Entertainment of South Korea, bringing thousands of music videos to the site. Viki raised $20 million from Greylock Partners, Andreessen Horowitz, and BBC Worldwide in October of that year. drew 14 million unique views in August 2011. The company also partnered with Samsung Southeast Asia that year to develop an Android app. In September 2011, Viki debuted a new iPhone app called Viki On-The-Go, allowing users to watch content on their smartphones.
In December 2010, Viki exited the beta phase of its software and made its services available to the general public. The company moved to Singapore in 2008 to take advantage of government backing and the city-state’s role as a pan-Asian hub. Funding for the company originally came from Neoteny Labs, a Singapore start-up fund headed by Joichi Ito, and from the co-founder of LinkedIn, Reid Hoffman. Viki was founded in 2007 by Razmig Hovaghimian, Changseong Ho and Jiwon Moon. The company won the Crunchie award for best international start-up company in January 2011. The name Viki is a portmanteau of the words video and wiki, drawing on the latter company's use of volunteers for content management. Headquartered in San Mateo, California, it has offices in Singapore, Tokyo, Japan, and Seoul, South Korea. It streams videos similar to other services, but also allows users to subtitle content available in 200 languages as well as providing original programming. Rakuten Viki is an American video streaming website.
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